Meshulash Elchanan, Tel Aviv

  • Client: The Committee for the Elchanan
    Triangle Project Tel Aviv

    Site: 2 hectares, Tel-Aviv

    Program: 25,000 square meters residential apartments and hotel with ancillary retail, and associated parking.

    Status: Design Approval in progress

On a pivotal site, Meshulash Elchanan promotes a rich mix of uses; residential, hotel and retail, in a multi-faceted tower. The site includes a major pedestrian thoroughfare and  an important historic building.

Located on the seam between the Tel-Aviv City Center and the Neve Tzedek historic neighborhood, the building reconciles the intersection of three distinct street patterns and different building scales which meet at this unique location. 

The form of the building is influenced by the vehicular and bicycle traffic deflected by the site. Its contoured garden, through which a major pedestrian route passes, completes the link from the center of the city to the Mediterranean shore.  

The base of the building is shaped to give prominence to the adjacent historic structures and to encourage movement, pedestrian and vehicular, through and past the site.

The neighboring historic building and the podium frame a lanscaped public garden. It is bordered by an array of restaurants and shops.

Above, the podium levels and tower accommodate an amenity-rich hotel and residential apartments. 

Beit Choboinik, adjacent to the site, is the basis for determining the height and geometric detail of the building’s podium. 

The entrance for the hotel is located on the upper level, on HaShachar Street, facing the city center. The residential entrance takes advantage of the steep slope across the site, and faces the garden on Gruzenberg Street, on the lower level.    

The language of the building is informed by the tradition of modernism, as developed by the community of architects in Tel Aviv during the Bauhaus period.

A significant presence on Montefiore street, the building is shifted to defer to the flanking pedestrian passage. The curve of the tower deflects the light and softens its presence in the cityscape.

The form of the tower is a fulcrum to the relaxed diversity of its surroundings. The project reinforces the connection between the country’s financial capital and its unique culture and history. 

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